In Lyric's audience you will find the metro area's most affluent, high-powered individuals gathered under one roof, at any one time. These individuals make the buying decisions for their companies as well as their personal lives…corporate CEOs, business executives, professionals, managers, politicians, dignitaries, celebrities, social elite… the movers and shakers of the region.
Each ticket holder will be personally handed the beautiful program as they are shown to their reserved seats. The Lyric Program is a "must read" for every audience member. The programs are read in a relaxed, quiet environment and are enjoyed for a minimum of thirty minutes while at the opera hours and are then taken home, reread and saved as a souvenir of the evening and/or become collector's treasures.
The audience of Lyric Opera of Chicago is unique.
• More than 64% of Lyric's audience is within the affluent segment of the population
• 24% of the audience is in the Upper Income segment of the population
• Your advertisement in the Lyric Opera News will reach only a select, carefully
chosen audience with a large disposable income.
• The average household is spending $1,030 for their Lyric subscription
• And 50% of these households are also contributors
This concert features a spectacular selection of overtures, arias, and ensembles. Enjoy this outdoor performance with the breathtaking backdrop of the Frank Gehry-designed Jay Pritzker Pavilion and the Chicago skyline at dusk and twilight.